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Jennifer Jasper
She Joined TSP at $43,000. Four Years Later She Did $1.6 Million.
She Joined TSP at$43,000. Four Years Later
She Did $1.6 Million.
Jennifer Jasper had a brand people loved and a growth plan that was never going to get her there. Her TSP coaches saw it in one conversation. Here is what changed after that.
Jennifer Jasper had a brand people loved and a growth plan that was never going to get her there. Her TSP coaches saw it in one conversation. Here is what changed after that.
At a glance
Jennifer Jasper
Business
God Ain't Petty, But I Am: statement apparel, direct to consumer
Also runs
An insurance agency she opened in 2012
In TSP since
June 2021. TSP Mastermind, now also the TSP Collaborative
Team before TSP
None. She ran every function herself, at night, after her day job
Team today
3 full-time, a shop manager, part-time staff, a VA, a marketing assistant
Recognition
Six Figure Award, March 2023. Freedom Award, May 2025. Seven Figure Award, May 2026
Founder
Business
Before TSP
In TSP since
Team today
Status
Team today
Jennifer Jasper
God Ain't Petty, But I Am: statement apparel, direct to consumer
An insurance agency she opened in 2012
June 2021. TSP Mastermind, now also the TSP Collaborative
None. She ran every function herself, at night, after her day job
3 full-time, a shop manager, part-time staff, a VA, a marketing assistant
Six Figure Award, March 2023. Freedom Award, May 2025. Seven Figure Award, May 2026
The numbers
Period
Best year before TSP
Revenue
$43,000
Period
2021 (joined mid-year)
Revenue
$73,000
Period
First 12 months in the TSP Mastermind
Revenue
$131,000
Period
Second 12 months
Revenue
$650,000
Period
2025, through November 15
Revenue
$1.6 million across 42,000 orders
Point in the journey
Best year before TSP
2021 (joined mid-year)
First 12 months in the TSP Mastermind
Second 12 months
2025, through November 15
Revenue
$43,000
$73,000
$131,000
$650,000
$1.6 million across 42,000 orders
One honest note on that $650,000: it was lifted by pandemic era spending, and Jennifer says so herself, calling it "kind of a fluke of a year." The business came back down afterward. The part that isn't a fluke is 2025: eight consecutive six figure months, February through October.
Where she was when she walked in
Jennifer had been putting phrases on t-shirts on and off since 2006, but the business as it exists now starts in 2019, when she found print on demand. In August 2020, leading a Bible study on David and Goliath, a phrase fell out of her mouth mid-lesson: God ain't petty, but I am. She stopped the entire group so she could write it down.
Her best year before joining the TSP Mastermind was $43,000.
Here is the part worth sitting with: she joined TSP in June 2021, less than a year after launching the brand that would eventually do seven figures. She was not a big business looking to get bigger. She was a side hustle with one hit statement, a day job running her insurance agency, and no idea what came next.
What one conversation changed
She joined the TSP Mastermind in June 2021, signing up on the after party call. She found TSP through two women whose six figure awards she had seen on social media.
Her plan for growing the business was straightforward: take the one statement that was working, God Ain't Petty, But I Am, and release it in new colorways.
Coach John and Lamar helped her see it from the customer's side.
"They were like, 'I'm not going to buy this shirt three times, Jennifer.'"
It is an obvious point once someone says it out loud, and almost impossible to see from inside your own business. What they guided her toward instead was writing new statements, testing more ideas rather than repackaging one.
"That really was the switch for the business. The more statements I test and the more statements I release, the faster we find those statements that are hits."
That conversation is the entire case study. Not a funnel, not an ad hack. Experienced eyes on a plan she was too close to evaluate.
The operating system the room gave her
She started dropping one new statement a week. Today it is a couple a week, by her own count somewhere near a hundred across 2025. Volume is the strategy: the faster she tests, the faster she finds the hits.
The rest of the system came out of the same rooms.
A lead magnet she would not have built alone. Another member suggested a "How Petty Are You?" quiz in the Facebook group. She built it, posted it back for feedback, and got line by line notes from people with no reason to help except wanting her to win. She points at that moment, one or two months in, as the day she knew she was in the right place.
Retiring designs on purpose. Shelf space is finite. Old statements get a marketing push, sell through, and come off the shelf so new ones
have somewhere to go.
Getting off one channel. She was heavy on Facebook ads. The coaches pushed her onto TikTok, email and SMS, because at some point one channel starts outperforming another and you want to already be there.
Writing to a bigger audience. Her original customers were people being petty about their own lives. She learned to write to a far larger group: people reacting to the moment they are living through. That reframe is the single reason 2025 looks the way it does.
AI as a shortcut. The TSP Mastermind pushed AI hard. She uses it to pressure test how she is talking to her audience.
What the room got her to actually do
The pattern that repeats in Jennifer's story is not learning. It is doing things she had already decided to do and could not make herself start.
She signed a lease on a 115 square foot salon suite in May 2021. She did not move in until October.
"I paid them thousands of dollars before I moved a heat press, a bin, a shirt there, anything."
What changed in October was that she had joined the TSP Mastermind. She moved in, and hired her first two employees the same month, using another member to write the job description and screen candidates.
She would later run a six figure month out of those 115 square feet.
Every expansion since has gone the same way. The move to her current shop terrified her. She followed the TSP Mastermind's advice and used a broker, the broker brought in a lawyer for the lease, and she came out with the HVAC liability on the landlord and several months of free rent. When she planned to add two electrical lines so she could run more heat presses, Lamar told her to drop ten. They dropped five.
She went from running one press at a time to five.
Before October 2021 there was no team. There was her, after hours, doing every job in the business.
"I was still insurance agent Jennifer pressing shirts at night. I was doing the customer service, I was doing the emails, I was doing the statements. I was doing that, this, this, this and that."
"I've never been on the fence. I know that if I leave I'm going to stagnate, or worse, regress."
The floor
That $650,000 year was inflated, and Jennifer is the first to say it. Stimulus money, everyone home and spending. The business came back down afterward, and there were losing years in between.
Which is what makes the line she quotes from Lamar the most useful sentence in the whole interview:
"You've got to be big enough that when something happens, it knocks you down to a six figure business instead of knocking you out."
That is not a description of a peak. It is a description of a floor. And she is explicit that hers still is not high enough. Looking back at 2025, her conclusion is not that she has arrived. It is that she should have scaled faster.
What it bought
2025: eight straight six figure months, February through October. $1.6 million and 42,000 orders by mid-November. TSP named her that year's Freedom Award winner.
When she collected her six figure award back in March 2023, she said this about what the room felt like:
She collected it in May 2026.
"Never, ever, ever thought we would make $1 million in a year. I didn't believe the million. But the second million, I now believe it. The evidence is here."
What the money actually bought is not the number. It is eight people who depend on her for work, and enough infrastructure that the business keeps running on the days she cannot be in the shop herself.
And it is a completely different set of goals than the ones she walked in with.
"When I got here, six figures was the goal, and he was like, that's just a milestone. Now he's like, so what's the 25 million play?"
Your Turn
Her one sentence description of the room:
"TSP is where black businesses go when they want to grow their business, in an ethical and community based way."
Four years ago Jennifer Jasper had a good product, real hustle behind her, and a growth plan that was never going to get her there. What she was missing was not talent or effort. It was people close enough to her business to see what she could not.
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